Idabi lamashwamshwam: usempilweni okanye uyazonwabisa?

Umhleli woKutya okuTsha, uBethan Grylls, uphonononga iindlela ezichaseneyo zokuzonwabisa kunye nokutya okusempilweni kwaye ubeka ukubheja kwakhe kwindlela ikamva eliyakwenzeka ngayo.

We'Ndibone iindlela ezimbini ezichaseneyo ezihambelana nempumelelo elinganayo kule minyaka imbalwa idlulileyo.Kwelinye icala leringi kukho ishwamshwam elisempilweni-ukukhukula kumajelo ethu eendaba ezentlalo kuzondla kakhulu njengempembelelo yomthambo's elandelayo HIIT yesiqhelo-kwaye kwelinye ishwamshwam elibi, ukuntywila ngokuzingca kunye nokuthuthuzela ngamaxesha anzima.

Ke yenzeke njani le nto kwaye yeyiphi i-snack eya kuphumelela iintliziyo zabathengi?

Ingqondo entsha ekutyeni ukutya

Ukutya okutyiwayo, okwakukade kugqalwa njengomkhwa wokuqhawula, sele kuyindlela yokuphila yaye abanye bathi, ngokuchasene nenkolelo eqhelekileyo, okukhona abathengi besitya amashwamshwam, kokukhona besempilweni ngakumbi indlela abatya ngayo.

Ngokwengxelo evela kwiQela le-NPD, abathengi basebenzisa i-snacking ukubandakanya ukutya okunempilo kwizidlo zabo.Abo banokutya okunempilo kakhulu badla i-36 yepesenti yokutya okuncinci rhoqo ngonyaka kunomthengi oqhelekileyo.1

Ngaba oku kuthetha ukuba i-orenji yetshokholethi ngumnyama omtsha?Akunjalo.

Njengoko benditshilo, thina'ukubona kwakhona iindlela ezimbini ezahlukeneyo kudidi lokutya.Ukuzonwabisa kunye nokuthuthuzela ngokungathandabuzekiyo kuye kwaphakama ekuthandeni ukususela kubhubhane, kodwa unyango olunempilo kakhulu.'amashwamshwam'abatyayo baquka iintlobo ngeentlobo zeziqhamo, iyogathi kunye neebha.

Le mbonakalo intsha inokunika icandelo lokutya ithuba lokuvelisa izinto ezintsha ngendlela eyahlukileyo xa kuziwa ekutyeni.

Enye inkampani enjalo ukuba isebenzise esi simo sengqondo sitsha kwizinto ezityiwayo yiKallo.Ibrendi yekeyiki yerayisi, esele isaziwa ngezinto zayo ezisempilweni, ibone ukwanda kokuthandwa ngabathengi kwiimveliso ezisekwe kwimifuno, ngakumbi kudidi olusulungekileyo.

“We'Sibone amaxesha okutya enyuka nge-1.9 yezigidi kulo nyaka xa kuthelekiswa no-2020,”UHayley Murgett, uMlawuli weBrand weKallo e-Ecotone UK, uxelele ukutya okutsha.

“Imarike'ibikhula kakhulu kwezi nyanga zimbalwa zidlulileyo, kwaye nathi'Ndibone ukunyuka okwenyani kwiintengiso zikaKallo.Enye yezona zinto ziqhuba kakhulu kolu kukhula ibe ziikeyiki zethu zeveggie.”

Olu lutsha lwamva nje lwenziwe ngesiseko se-ertyisi kunye nelentile kwaye zidityaniswe nezinye iincasa zemifuno ezinje ngepesto kunye nebeetroot.

Iincasa ezinzulu kunye neenzuzo zemveliso

Iincasa ezivuyisayo ibe yenye indlela yokubetha ishishini lokutya-kwaye uMurgett waqaphela udidi lokutya njengecandelo elithile elinokuthi lixhamle kuvavanyo.

“Abantu bamkele ngakumbi ukuzama izinto ezintsha kunye nezahlukileyo kudidi lwe-snack, kunjalo'Kubalulekile ukuyikhumbula loo nto xa usenza izinto ezintsha.Nangona kunjalo, kuya kuhlala kukho indawo yokutya okuqhelekileyo-abo sibaziyo sonke kwaye sibathanda kwaye sibuyela kubo;vumela's ukujongana nayo, ityuwa kunye neviniga ayiyi ndawo.”

Ngokwemveli kunye nokuzonwabisa

Phambi kobhubhane besibona imfuno yokutya okunempilo;abantu baye baqaphela ngakumbi kwaye babenomdla kwimpilo yabo kunye nokutya abakutyayo.Lo mkhwa-njengezinto ezininzi-waphoswa ngaphakathi'imowudi ye-turbo'xa iimpembelelo zokwenyani zeCovid zathi zabonakala.Ukutya okutyebileyo ngevithamini kuye kwaba yinto efunekayo kubathengi'iingobozi.Kwaye imeko yezempilo yakhawuleziswa nje njengoko iindaba bezisithi ukutyeba kwandisa umngcipheko wokugula kakhulu yintsholongwane.

Nangona kunjalo, mhlawumbi inani elilinganayo labathengi liye lafuna intuthuzelo ngokutya okunencasa kunye neswiti.Yona'Ayimangalisi into yokuba sibone iphulo elinjalo lokunyanga ngeli xesha-kwenzeka into efanayo ngexesha le-Great Recession of 2008-2010.2

Uphando olwenziwe yiMintel3 luqinisekisa ngakumbi unxibelelwano phakathi kokutya koxinzelelo kunye nokutya.Ngaloo ndlela, abahlalutyi bacebisa ukuba ishishini linoxanduva loku“kuphelisa ukuba netyala”ngokwenza amashwamshwam nge“izibonelelo zokusebenza kunye/okanye izithako zokunyusa imvakalelo”.

Njengoko uKallo enzile, abavelisi kufuneka baphonononge izithako ezibonelela ngezibonelelo zesondlo, ezinje ngamandongomane kunye nembewu, kwaye baqwalasele indlela abanokuthi (ngokunyaniseka) bawafake ngayo amabango anje'inika amandla'kwaye'ukuzola'.

“Imakethi yesnacks ihlala isanda kwaye iyantlukwano kwaye siyenzile'Ndiyibone incipha.Pha's ukhetho kakhulu ngakumbi ngoku kwaye yintoni's ithathwa njenge-snack iye yavela,”uphawule uMurgett ngokubhekiselele kwimarike's indaleko.

Kwakungenjalo'nge-Ista nje ethe yafumana isiphithiphithi;eneneni, zonke iiconfectionery zonyaka zabona idip, ngelixa uphuhliso lwemveliso entsha kwishishini letshokolethi libone ukuhla ngokubanzi kwe-14%.4

I-Covid ibeka uxinzelelo kuhlahlo lwabiwo-mali, ibangela ukuba kubekho ukuphumla okwethutyana kwizinto ezintsha;kunye neendawo zokuthengisela zeengcali kunye nolunye ukhetho lwezitena kunye nodaka oluvaliweyo, iziteshi eziqhelekileyo ezihenda abathengi ukuba bathenge itshokolethi nazo zaxinzelelwa.

Iingcamango zokugqibela

Ke, ukuziyolisa ngokuchasene nempilo - ngubani ophumeleleyo wethu?Ndiyakholelwa ukuba ngokungenakuphepheka lo mlo uza kuphela ngokulingana - ukuba, ewe, ukhe uphele.

Ukugxila okwandisiweyo kwimpilo kunye nokuphila kakuhle - ngakumbi kulo nyaka uphelileyo - uye wagxininisa ngakumbi imfuno yokukhethwa kweswekile ephantsi kunye neqanda.Nangona kunjalo uphando lweMintel lucebisa ukuba imarike yeswekile encitshisiweyo yetshokholethi isala "iqhuma", itshokolethi ehlengahlengisiweyo iswekile inoxanduva lokungaphanzi kweepesenti ezine zokusungulwa kwehlabathi - ukunyuka okubuthathaka kweepesenti ezintathu ukusuka kunyaka ophelileyo.4

Kuya kuhlala kukho indawo yokuzonwabisa, kwaye kubonakala ngathi abathengi baya kuhlala bekhetha itshokholethi yesintu ngaphezu koogxa babo abangenaswekile.

Kusenokubakho ukuthotywa kwetshokholethi entsha yexesha lonyaka, kodwa njengoko izinto ziqala ukuvuleka kwakhona, iimveliso ezintsha kunye nezahlukileyo ziya kuza kwintengiso.Njengoko uKallo ebonisile ngeekeyiki zakhe zeveggie, i-snacks ezondla kuloo mnqweno wento entsha iya kwenza kakuhle.Ukuba imveliso inokubonelela ngamabango ezempilo asebenzayo, mhlawumbi ungophumeleleyo.

Ukuthetha oku, ukhetho lomthengi luya kuhlala lulawulwa ngumqhubi omnye oyintloko: incasa.Unokuba sempilweni kwaye wahluke ngendlela othanda ngayo, kodwa ukuba imveliso yakho ayibethi 'indawo yokunambitha', ayizukusebenza.

Ekugqibeleni, idabi le-snacks liya kuphelela kukhetho oluxubileyo apho ukuzonwabisa - okuqhelekileyo kuthathwa njenge-tastier - kuya kudibanisa kunye nokutya okunempilo engqondweni.Sele siyibona le ngcinga ixubileyo ingena kwibala lokutya;malunga netshokholethi, ndiyakholelwa ngokunyanisekileyo ukuba iswekile iya kuhlala inendawo yayo njengoko icuthiwe kwaye iinketho zero zinokuqhubeka.

Ngokusisiseko, abathengi bafuna ihlabathi;ke abavelisi, kuya kufuneka ukuba ubanike yona.Ixesha lokudala.

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