Ukuqhankqalaza kweenkampani zempahla yabathengi ezihamba ngokukhawuleza kwaba yinto ephazamisayo kwi-Udaan kuba imodeli yayo yoshishino yenzelwe ukunciphisa abaphakathi kunye nokudibanisa ngokuthe ngqo abahwebi abancinci kunye nabavelisi.
Kwiveki ephelileyo, ishishini-ukuya-kwishishini (B2B) ukuqala kwe-Udaan yafaka isikhalazo ngokuchasene neParle Products Private Limited kunye neKomishini yoKhuphiswano yaseIndiya (CCI).
UParle ngumvelisi weebhiskithi zeParle-G ezidumileyo kunye nokunye ukutya okuninzi okudumileyo.Ngokutsho kuka-Udaan, uParle wasebenzisa kakubi isikhundla sakhe esomeleleyo kwintsimi yempahla yabathengi ekhawulezayo (FMCG) ukuze abandakanyeke ekuziphatheni okuchasene nokukhuphisana.
Ngokuka-Udaan, uParle uyekile ukubonelela ngempahla e-Udaan ngaphandle kwesizathu esinenjongo.Okwangoku, i-Udaan ithenga iimveliso zeParle kwimarike evulekileyo kwaye izithengisa kwiqonga layo.
Kwiveki kamva, u-Amul, uParle kunye nabanye abadlali abaninzi bala ukuthengisa kwiqonga lika-Udaan.Ezi nkampani zabanga ukuba i-Udaan ilawula ishishini lokusasaza kwaye yenza buthathaka abasasazi.
Ukuqhankqalaza kweenkampani zempahla yabathengi ezihamba ngokukhawuleza kwaba yinto ephazamisayo kwi-Udaan kuba imodeli yayo yoshishino yenzelwe ukunciphisa abaphakathi kunye nokudibanisa ngokuthe ngqo abahwebi abancinci kunye nabavelisi.
Inkampani inethemba lokuba yi-Flipkart ye-e-commerce ye-B2B, evumela abarhwebi abancinci ukuba bathenge ngokuthe ngqo kubavelisi.Ngokungafaniyo namaqonga e-B2B akhoyo anjenge-IndiaMart, i-Udaan igxile ekwakhiweni kofunyano olupheleleyo lwe-ecosystem-covering, ulungiselelo, ikhredithi kunye nentlawulo.
“I-Amul inabasasazi abakhethekileyo abangama-10,000 okanye oosomashishini abancinci.Ukuba iqonga elifana ne-Udaan lisasaza ngokwalo, baya kukhuphisana namaqabane ethu akhoyo asele esasazo kwaye abenzakalise ngokuthe ngqo, "utshilo uRS Sodhi, umlawuli olawulayo we-Amul.Abanye abasebenzi beenkampani ze-FMCG baphinde baqinisekisa ukuba amaqonga afana ne-Udaan anciphisa abasasazi kunye nokufumana isabelo esikhulu semarike.
Izityholo zokusasazwa kwe-monopolistic ziinkampani ze-FMCG zinokubonisa ukuba i-dynamics kule ndawo iyatshintsha.
Kangangamashumi eminyaka, iinkampani ze-FMCG zonwabele imida enenzuzo ephezulu kunye nembuyekezo ephezulu kwimali eyinkunzi.Ukufumana ngokuqhubekayo imbuyekezo yemali ephezulu iminyaka emininzi ngumsebenzi onzima, kodwa iinkampani eziphumeleleyo ze-FMCG zijolise kulwakhiwo lophawu kunye nophuhliso lothungelwano lokuhambisa.
Ukusasazwa kweemveliso kuqhutywa ngokurhweba ngokubanzi, iindlela zorhwebo zanamhlanje kunye ne-e-commerce.Ukurhweba ngokubanzi kubhekiselele kumajelo emveli apho iinkampani ze-FMCG zithengisa iimveliso-abasasazi, abathengisi, abathengisi, njl njl.I-E-commerce ibhekisa kumaqonga afana neReliance Jio, iFlipkart Grocery kunye ne-Udaan.
Nangona urhwebo oluqhelekileyo luhlala lubala inxalenye enkulu yokuthengiswa kwe-FMCG, urhwebo lwanamhlanje kunye ne-e-commerce channels ziye zakhula ngokukhawuleza.Iinkampani ezifana neReliance, iFuture group, kunye neDMart ziye zaseka uthungelwano olukhulu lokusasaza olubavumela ukuba bathenge kwiinkampani zempahla zabathengi ezihamba ngokukhawuleza kwaye bathengise ngokuthe ngqo kubathengi.
Ngokungafani nezinye iiplatifomu ezithenga iimpahla kubavelisi kwaye zithengise iimveliso egameni labo, abathengi abaphambili be-Udaan ngabathengisi abancinci abafuna ukuthenga ngokuthe ngqo kubavelisi, ngaloo ndlela benza i-Udaan abasasazi abahlukeneyo.I-Udaan inenethiwekhi enkulu yokusabalalisa, evumela abathengi kwiqonga layo ukuba bathenge ngokulula iimpahla.
Iqhinga le-Udaan lokucutha abaphakathi kunye nokubonelela ngempahla ngamaxabiso aphantsi libacaphukisile abasasazi ababonelela ngeehoseyile kunye nabathengisi.Abarhwebi abancinci bathontelana ukuya e-Udaan, eJio nakwamanye amaqonga e-B2B ukuphepha abasasazi kwaye bafumane inzuzo ephezulu.
Iinkampani zempahla zabathengi ezihamba ngokukhawuleza eziyekile ukubonelela ngempahla kwiqonga le-Udaan ityhola i-Udaan ngokusasazwa kwe-monopolizing kubathengisi.Ngaphambili, i-Udaan yayisaziwa ngokuxhasa ngenkxaso-mali yolungiselelo kunye nezinye iindleko ukutsala abasebenzisi abaninzi.Ngokujonga inkunzi yayo enkulu kunye nelahleko eqhubekayo, abachaphazelekayo kushishino bakholelwa ukuba ibisoloko isebenzisa iindlela ezifanayo phantsi kweemeko zangoku.
Isiseko sabasasazi esisasaziweyo sivumela ezi nkampani ukuba zigcine imida yengeniso, kodwa ukudityaniswa phakathi kwabathengi kunokubangela imida yengeniso ephantsi.Iindlela zorhwebo zanamhlanje kunye ne-e-commerce zifumana iimpahla ngamaxabiso aphantsi kunye namaxesha amade etyala, nto leyo ethetha ngokucacileyo ukuba abathengi abakhulu banamandla angcono othethathethwano xa kuthelekiswa nesiseko sabasasazi esasasazwayo.
Ukuqhawula i-Udaan inokuba linyathelo lokunciphisa amandla ka-Udaan ngelixa ekholisa abasasazi abafaka isandla kwinzuzo ephezulu kunye nepesenti enkulu yokuthengisa.
Kubasasazi, ukunyuka kwamaqonga edijithali kudityaniswe nobhubhane kwenza isoyikiso esikhoyo.Izithintelo zobonelelo ngekhonkco ngexesha lokuvalwa inyanzelise iinkampani zempahla zabathengi ezihamba ngokukhawuleza ukuba zingene ekusasazweni ngokuthe ngqo okanye zisebenzisane nabadlali abakhulu.
Umzekelo, i-HUL isebenzisana ne-Jio ngokusasazwa ngokuthe ngqo kwe-B2B ukusuka kumenzi ukuya kumthengisi-intshukumo eyachaswa ngamandla ngabasasazi.Ngokunyuka kwamaqonga axhaswa ngemali kakuhle njengeJio kunye ne-Udaan kwindawo ye-B2B, abasasazi bavakalelwa kukuba banokuthi baxinzelelwe ngaphandle kweshishini.
Inkxaso-mali kula maqonga ibancede bandise imisebenzi yabo ngexesha elifutshane.I-Udaan ifikelele kwimo ye-unicorn kwiminyaka emibini emva kokusungulwa kwayo.
Ngokufanayo, uJio wanyusa malunga ne-Rs.Iya kufikelela kwi-R150,000 ye-crore ngo-2020, kwaye iye yanda.Inkampani yodade wabo iReliance Retail ifumene iJustDial, esele iqhuba uluhlu kunye neqonga leB2B.
Iqonga liye lamkelwa ngabarhwebi kwizixeko ezingaphezu kwe-100.Intengiselwano kunye ne-HUL yomeleza ngakumbi indawo yayo kulo mmandla.La maqonga akwaqhuba ezawo iimveliso zeleyibhile zabucala, ezinokuthatha indawo yokuqala kwiimveliso zomntu wesithathu.
Nangona intshukumo yokunqanda i-Udaan, iinkampani zempahla yabathengi ezihamba ngokukhawuleza kunye nabasasazi abanakwenzeka ukuthintela ukuphazamiseka kule ndawo ixesha elide.Nangona iinkampani ze-FMCG zinokuthwala ubunzima bembuyekezo ephantsi, ukwanda koxinzelelo lwabathengi kunye nokwanda kweemfuno zenkunzi yokusebenza, abasasazi kuya kufuneka bajongane nezoyikiso ezikhoyo ezijongene namashishini abo.
Nangona kunjalo, ukungeniswa kwemithetho emitsha ye-e-commerce karhulumente kunye nothungelwano oluvulekileyo lorhwebo lwedijithali kunokuzisa ithemba.Nangona kunjalo, esi siganeko ngokungathandabuzekiyo singqina impembelelo ka-Udaan kwishishini.
Ngaphandle kwamathandabuzo, uyazi ukuba i-Swarajya yimveliso yeendaba exhomekeke ngokuthe ngqo kwinkxaso enikezelwa ngabafundi ngendlela yokubhalisela.Asinawo amandla kunye nenkxaso yeqela elikhulu leendaba, kwaye asilweli ilotho enkulu yentengiso.
Imodeli yethu yeshishini nguwe kunye nobhaliso lwakho.Kula maxesha anocelomngeni, ngoku sifuna inkxaso yakho ngakumbi kunangaphambili.
Sinikezela ngamanqaku angaphezulu kwe-10-15 akumgangatho ophezulu kunye nokuqonda kweengcali kunye nezimvo.Sisebenza ukusukela ngentsimbi yesi-7 kusasa ukuya kweye-10 ngokuhlwa ukuqinisekisa ukuba wena mfundi uyakubona okuchanekileyo.
Ukuba ngumxhasi okanye umrhumi ngexabiso eliphantsi njenge-Rs 1,200 / ngonyaka yeyona ndlela ilungileyo yokuxhasa imizamo yethu.
I-Swarajya-intente enkulu enelungelo lokuthethela iziko lenkululeko, elinokuthi liqhagamshelane, liqhakamshelane kwaye lilungiselele iIndiya entsha.