Abathengi bayaqhubeka nokwenza iintshukumo ze-e-commerce

Emily CroweNgoJuni 21, 2021 ·Ukutya & Uhambo·Ukuthengisa Ukutya

Ubhubhani we-coronavirus umise iindlela ezininzi kwihlabathi leshishini, kodwa mhlawumbi akukho nanye ephawuleka njengaleyo ikwishishini legrosari.Umhlaba watshintsha ngobusuku nje kwaye abathengi bashiyeka benomthwalo onzima wokungagcini nje ukwenza iivenkile zabo kunye nabasebenzi bakhuseleke kangangoko, kodwa nokuqinisekisa ukuba abathengi basenakho ukufikelela kwiigrosari.Urhwebo lwe-E-commerce lwasuka kwitekhnoloji ekhulayo ukuya kwimfuneko ethe ngqo ngokuqhwanyaza kweliso.

Ingxelo ye-FMI yokuThengisa ukutya okuThengisa ngo-2020 yafumanisa ukuba abathengi, ngokomndilili, babone ukuthengisa kwi-Intanethi kunyuka ngama-300% ngeentsuku zokuqala zobhubhane.I-FMI nayo yafumanisa ukubaAbathengi begrosari abakwi-Intanethi bakhule ukuya kuthi ga kwi-64% yabo bonke abantu abadala e-US kunye ne-29% yabathengi be-Intanethi bafaka iodolo veki nganye.

Ngenxa yolu tshintsho,I-eMarketer iqikelelaukuba intengiso yegrosari ekwi-Intanethi iya kuphelela ngaphezulu kwe-100 yeebhiliyoni zeedola kulo nyaka kwaye imele i-12.4% yazo zonke iintengiso ze-e-commerce e-US.Abathengisi bokutya sele bebonile i-windfall evela koku kukhula kwe-e-commerce, ngeIntengiso ye-intanethi ye-Walmartukukhula 37% kunyeI-Srouts Farmers Marketukufumana ukunyuka kwe-221% kwiintengiso ze-e-commerce kwikota yokuqala, kunyeAlbertsonsukubona ukunyuka kwe-282% kwiintengiso ze-intanethi kwikota yayo ephela ngoFebruwari 27.

I-E-commerce kunye nokuthenga i-omnichannel kulapha ukuhlala, kwaye iigrocer zihamba kakhulu xa kuziwa ekunikezeni abathengi amava okuthenga kwi-intanethi.Ukuqala kobhubhane kwaba lukhuthazo olukhulu emva komdla wokuqala wokusebenzisa i-e-commerce ukufumana igrosari, kodwa ubunzulu kunye nobubanzi beenkonzo zegrocer ezenziwe zafumaneka ukusukela ngoko ziye zanda.

Abathengi benza indlela yotshintsho

Kroger, esandula ukubizwa ngokuba yiInombolo ye-9 yenkampani ye-e-commerce yase-USyi-eMarketer, yabona ngaphezulu kwe-11 yeebhiliyoni zeedola kwiintengiso ze-e-commerce ngo-2020, emele ukukhula kwe-79% unyaka nonyaka.Igrocer inzima emsebenzini kumaziko ayo okuzalisekisa i-Ocado-powered micro-fulfillment, eyokuqala esanda kuvulwa kufutshane nedolophu yayo yaseCincinnati kwaye isebenzisa iirobhothi, ukudibanisa ngokuthe nkqo kunye nokufunda koomatshini ukukhetha nokuhambisa igrosari kubathengi bedijithali.

"Umfutho esijongene nawo ukwixesha elifanelekileyo ngokuvela kwe-Kroger Delivery, exhasa utshintsho olusisigxina ekuziphatheni kwabathengi begrosari kunye nemfuno yorhwebo kunye ne-e-commerce yanamhlanje kunye nezisombululo zemayile zokugqibela - amandla okwenene anamhlanje okhuphiswano," utshilo umphathi we-Kroger. Rodney McMullen kwiingxelo yeendaba.

Umthengisi ukwabeka izibonelelo kuyohub-kwaye-wathetha ukuhanjiswa kwezakhonoeCentral Florida, evumela ukuba igrosari yaseKroger ihanjiswe kubahlali kwirediyasi yeemayile ezingama-90 nangona kungekho zivenkile zibonakalayo kule ndawo.Auvavanyo lokuhanjiswa kwedroneiyaqhubeka e-Ohio, kwaye i-Kroger ikwasebenzisa inkqubo yokunyaniseka kwabathengi ukuze iphuculeimisebenzi yokuthengisa echanekileyo.

Albertsons kwakhona nzulu kwi micro-ukuzaliseka ishishini enkosi aintsebenziswano neTakeoff Technologies.Inkampani kwakhona yenza iubambiswano noGoogleokukhokelele ekukhutshweni kweemephu ezithengwayo zehyperlocal, intelligence-powered yencoko yorhwebo kunye noluhlu lwegrosari oluqikelelwayo.Ukanti enye intsebenziswano kunye ne-Adobe ivumela i-Albertsons ukuba isebenzise i-Experience Cloud yayo ukuhlalutya ukuqokelelwa kwedatha kunye nokuqonda ngcono ukuba abathengi bafuna ntoni.

"Emva kokukhulisa ishishini lethu le-e-commerce nge-258% unyaka enyakeni, sixhobisa ngaphezulu kwewaka leevenkile nge-pickup esecaleni kunye nokuhlaziya i-app yethu yeselula, senza utyalo-mali ngoku kwiinkonzo ezahlukeneyo ezifana ne-pickup kiosks elawulwa ngubushushu, ukuzaliseka kweeyure ezimbini kunye nokuba kude. -iirobhothi zokuhambisa ezilawulwayo, utshilo uAlbertsons uChris Ruppkwingxelo yeendaba.“Njengoko sonyusa iminikelo yethu ye-omnichannel, sithembele kuyo I-Adobe Experience Cloud apps ukusinceda ukuba sifumane ixabiso elithe kratya kwidatha kwaye sisebenzise ulwazi olunqamlezayo ukuze siphucule amava okuthenga.

UHy-Vee naye wenze iprofayili ephezuluubambiswano noGoogleoko kuya kunceda umthengisi enze amava akwi-intanethi kubathengi ngelixa ekwaphucula iinkonzo ezikhoyo ze-Aisles Online.I-Walmart, okwangoku, ihlaziya inkonzo yayo yasekhaya ngelixa ibonaukukhula okukhuluyenkqubo yayo yeWalmart+.

Abathengi abancinci nabo banyusa amandla abo e-e-commerce.Ukutya Ingonyama kutshanjeyandisa igrosari yayo yokulandaiinkonzo, Big Y usungule yayoi-automated micro-fulfillment centerecaleni kwevenkile eChicopee, Mass., Ukugubungela iiodolo ze-intanethi kubathengi abayi-7,000 ngeveki, kunye ne-Stater Bros. Marketsisebenzisana noMercatusukwenza iqonga lokurhweba nge-e-commerce.

Ukuqhubela phambili ngegrosari yedijithali

Abathengisi bokutya basekwinqanaba lokuqala lenguqu yabo yedijithali, kwaye iinkampani ezinjengeAlbertsons ziyazi ukuba kuninzi ukufunda kunye nokukhula phambi kwabo.“Sithatha indlela apho sigxininisa umgangatho,” utshilo u-CEO uVivek Sankaranngexesha lenkomfa ebonakalayokwinyanga ephelile.“Siyila ngayo le nto.Siyayikhulisa.Kwaye ishishini lethu lilonke lilungile. ”

I-CEO yakwaHy-Vee uRandy Edeker ukwaqaphela imo eguqukayo yorhwebo lwe-e-grocery oluziswe ngubhubhane.“Ndicinga ukuba senze imikhwa ubomi bonke ngoku eza kuqhubeka.Ndiqinisekile ukuba ziya kuvela,” u-Edekeruxelele iProgressive Grocer.“Kuza kubakho abadlali abatsha, ndiqinisekile, abaza kuza kwezinye zezi zithuba.Kodwa ishishini lakho ledijithali namhlanje yeyona nto iphambili, kwaye uza kuqhubeka utyala imali [kuyo,] kwaye [oko] iya kuqhubeka nokuvela kwindlela esenza ngayo ishishini ukuya phambili. ”

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Kitty Zhang

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