I-POPCORN MARKET – UKUKHULA, INDLELA, IMPEMBELELO ye-COVID-19, KUNYE NOQIKELELO (2021 – 2026)

Isishwankathelo seMarike

IMarike yePopcorn yeHlabathi kuqikelelwa ukuba ibhalise i-CAGR ye-7.1% ngexesha loqikelelo (2019-2024).

• I-Popcorn, njengodidi ikhawuleza ikhuphe umfanekiso wayo njengokukhapha ukubukela imuvi, ibe sisishwana esilula esinelisa abathengi ngelixa ikhanya kwiikhalori.Le propati iye yakhokelela ekukhuleni okumangalisayo kwecandelo le-popcorn elilungele ukutyiwa.

• Imakethi yeepopcorn nayo ibone ifuthe leendlela eziqhuba ishishini elikhulu lokutya.Ngokuvela kweencasa ezininzi ezahlukeneyo, ukhetho lwabathengi lutshintshela kwi-gourmet popcorn.Ngaphaya koko, ezinye iindlela ezinje ngencasa yendalo yonke kunye nezithako zeelebhile ezicocekileyo zikwachaphazela ukuqaliswa kwemveliso ziinkampani kwimarike yepopcorn.

Umda weNgxelo

IMarike yePopcorn yeGlobal yahlulwe ngokohlobo kwi-microwave popcorn kunye nepopcorn esele ilungele ukutyiwa (i-RTE), ngejelo losasazo kumajelo orhwebo kunye norhwebo olungaphandle.Iitshaneli ezingaphandle kokurhweba zahlulwa kwakhona zaba ziivenkile ezinkulu/iivenkile ezinkulu, iivenkile eziluncedo, itshaneli ye-intanethi, kunye namanye amajelo.Ukwahlulahlulwa ngokwejografi kubonelela ngezimvo kwiintsingiselo zamazwe aphezulu kwihlabathi liphela.

IiNdlela zeMarike eziphambili

RTE Popcorn Driving Snacking Innovation

Udidi lwe-popcorn esele lulungele ukutyiwa (i-RTE) lubone ukukhula okumangalisayo ngexesha lokuphononongwa (2016-2018) kwaye kuqikelelwa ukuba lihamba phambili ekukhuleni koluhlu lwe-popcorn lulonke kwixesha lengqikelelo (2019-2024) .Uluhlu aluzange lubone izinto ezintsha ngokubhekiselele kwii-flavour ezintsha ezithintela iminqweno yabathengi, kodwa kunye ngokubhekiselele ekuhlangabezaneni neemfuno zomthengi ngokubhekiselele kwizinto ezinempilo, ezendalo kunye nezicocekileyo zelebula.Umzekelo, iSmartfood, ibhrendi ephethwe yiPepsiCo inepotfoliyo yemveliso ebanzi elungiselela nganye yezi mfuno zabathengi.Kwi-2014, inkampani yazisa umgca wokuNywa kwee-popcorn ezincitshisiweyo, ezithi ziqulethe iikhalori ze-35 kuphela indebe.Ukongeza kwiincasa zesiNtu ezifana netyuwa, itshizi kunye ne-caramel, uphawu lukwafumaneka kwiincasa ze-gourmet ezifana ne-caramel enetyuwa yolwandle, i-cheddar emhlophe, i-rosemary kunye neoli yeoli, ityuwa yolwandle, kunye ne-chipotle endala i-cheddar.Ukusuka kwimbono yokwanelisa iimfuno zabathengi, kokubini ukusuka kwindawo yokuzonwabisa kunye nembono yezempilo, kunye nangenxa yokukwazi kwayo ukucofa awona majelo asakhulayo asakhulayo afana nokuthengisa kwi-intanethi, icandelo le-RTE popcorn kulindeleke ukuba liqhube ukukhula kukonke. yodidi lweepopcorn.

UMntla Melika Uqhuba iMarike yeHlabathi

INorth America ngokwesiko ibiyeyona ntengiso inkulu yepopcorn kwihlabathi liphela.Ukuvela komkhwa wokutya okusempilweni kube nefuthe ekukhuleni kwemarike yepopcorn kulo mmandla.E-United States, intengiso yeevenkile ezithengisa iipopcorn inyuke ngaphezu kwe-32% ukususela ngo-2012.Ukongeza ekuveleni kweencasa ezintsha kunye nesiqhelo sokutya okunempilo, abathengi bayanda bekhangela izinto ezikhatshwa yipopcorn, beqhuba ukusetyenziswa komxube onje ngepopcorn ngamaqunube omisiweyo okanye iilekese.

Ukhuphiswano Lomhlaba

IMarike yePopcorn yeGlobal yahlulwe ngokuphakathi ngobukho obubalulekileyo babadlali behlabathi kunye neelebhile zabucala.Abangeneli abatsha kwimarike bagxile ekucofeni icandelo le-niche elifana ne-gourmet popcorn, iipopcorn ezinencasa ezintsha kwaye zikwaxhasa ihagu kwimpilo kunye neendlela zempilo ezinxulumene nokutya.Imarike inokhuphiswano olumandla kwaye iibrendi ezikhokelayo kwimarike ziya zigxila ngakumbi ekwandisweni kwemveliso ukuze zivele njengabaphumeleleyo kudidi.

www.indiampopocorn.com