Njengoko abantu baseMelika behlala ekhaya omnye unyaka ngexesha lobhubhani we-COVID-19, ukuthengiswa kweepopcorn kwanyuka ngokuthe chu, ngakumbi kudidi lwepopcorn/caramel lombona olungele ukutyiwa.

Idatha yemarike

Ngokutsho kwe-IRI (Chicago) idatha kwiiveki ezidlulileyo ze-52, eziphelile ngoMeyi 16, 2021, i-popcorn / i-caramel corn corn elungele ukutya yayiyi-8.7 ekhulwini, kunye neentengiso ezipheleleyo ze-1.6 yezigidigidi.

I-Smartfoods, i-Inc., i-brand ye-Frito-Lay, yayiyinkokeli kwinqanaba, kunye ne-471 yezigidi zeedola kwiintengiso kunye ne-1.9 yepesenti yokunyuka.I-Skinnypop yathatha okwesibini, kunye ne-$ 329 yezigidi kwiintengiso kunye nokunyuka okuhle kwe-13,4 ekhulwini, kunye ne-Angie's Artisan Treats LLC, evelisa i-BOOMCHICKAPOP ka-Angie, ithathe i-$ 143 yezigidi kwiintengiso, kunye nokwanda kwe-8,6 ekhulwini.

Abanye ukuba baqaphele kolu didi lwe-Cheetos brand RTE popcorn / caramel corn, kunye nokunyuka okukhulu kweepesenti ze-110.7 kwiintengiso, kunye ne-Smartfood's Smart 50 brand, kunye ne-418.7 yeepesenti yokwanda kwentengiso.I-GH Cretors, eyaziwa ngokuba yi-caramel kunye ne-cheese popcorn mixes, nayo ibonise ukunyuka kweepesenti ze-32.5 kwiintengiso.

Kwinqanaba le-microwave popcorn, icandelo lilonke lifumene i-uptick ye-2.7 yeepesenti, kunye ne-884 yezigidi zeedola kwiintengiso, kunye ne-Conagra Brands ithathe inkokhelo, kunye ne-459 yezigidi zeedola kwiintengiso kunye ne-12.6 yepesenti yokunyuka.I-Snyder's Lance Inc. yazisa i-187,9 yezigidi zeedola kwiintengiso, kunye nokuhla okuncinci kwe-7.6 ekhulwini, kunye ne-popcorn ileyibhile yangasese yazisa i-$ 114 yezigidi kwiintengiso, kunye ne-15,6 yeepesenti zediphu kwiintengiso.

Iimpawu zokubukela yi-Act II's microwave popcorn, eyayinokwanda kweepesenti ezingama-32.4 kwintengiso;I-Orville Redenbacher, eyayinokwanda kweepesenti ze-17.1 kwiintengiso;kunye ne-SkinnyPop, eyandisa ukuthengiswa kwayo ngeepesenti ze-51,8.

Ukujonga ngasemva

“Mvanje siye sabona abathengi abaninzi bebuyela kwizinto ezisisiseko—icaramel, isonka samasi, ibhotolo, nepopcorn enetyuwa.Ngaphandle kokutya okuthe kratya okusuka kwishumi leminyaka elidluleyo 'eyahlukileyo, eyahlukileyo, kwaye ngamanye amaxesha angaqhelekanga,' mva nje abathengi babonakala bebuyela kwinto abayaziyo kunye nento emnandi," utshilo uMichael Horn, umongameli kunye ne-CEO, AC Horn, Dallas."Ngo-2020 sonke sachitha ixesha elininzi ekhaya, ngoko ke ukubuyela kwiziseko kuyavakala."

“Uluhlu lubone ukugqabhuka kwencasa entsha kwiminyaka yakutshanje, ngakumbi ngogqabhuko-dubulo lweminikelo esele ilungele ukutyiwa.Ayisekho kukhetho olucacileyo, olugalelwe ibhotolo, kunye nothuli lwetshizi, iipopcorn zanamhlanje ziyafumaneka kuluhlu lweeprofayile zencasa yeepaleti ezinomdla ngakumbi, ukusuka kwingqolowa yeketile eswiti nenencasa kunye nefama yejalapeno enesiqholo, ukuya kukhetho oluqholiweyo lwetshokolethi kunye necaramel. .Iincasa zonyaka nazo zifumene indlela yazo yokugcina iishelufu, kubandakanya neziqholo zamathanga ezinyanzelekileyo, utshilo.

Nangona kunjalo, ngokwembono yesondlo, abathengi ubukhulu becala bajonga iipopcorn njengento engenatyala, amanqaku kaMavec.

"Iintlobo ezikhaphukhaphu kunye neelebhile ezihamba phambili ezifana ne-organic, i-gluten-free, kunye ne-grain-grain zixhomekeke kuloo mfanekiso unempilo.Iimpawu ezininzi ezikhokelayo ziye zaphucula ngakumbi ipopcorn's better-for-you persona, kunye namabango eleyibhile abonisa 'akukho zithako ezenziweyo' kunye 'nokungabikho kwe-GMO.'I-Popcorn ikwacofa kwiminqweno yabathengi yezithako ezibonakalayo kunye nokusetyenzwa okuncinci, kunye neengxelo zesithako ezinokuthi zibe lula njenge-popcorn kernels, ioyile kunye netyuwa, ”uyongeza.

Ndijonge phambili

Ingqikelelo ka-Boesen yeyokuba siza kuqhubeka nokubona abathengi bephendukela kwiimveliso ezizisa iincasa ezithuthuzelayo, eziqhelekileyo, ezinje ngeenkozo ezintsha ezipopoweyo kunye nobushushu, ibhotolo yebhanyabhanya yeepopcorn ezihambisa ngokugqibeleleyo oko abathengi bebekuyalele ngaphambili kwindawo yemidlalo yeqonga.Iimveliso ze-Orville Redenbacher kunye ne-Act II ziyafumaneka kuluhlu lweepakethi zobungakanani, kubandakanya i-12-to-18 count multipacks ye-microwave popcorn okanye 'ubungakanani bepati' entsha esele ilungele ukutyiwa iibhegi zepopcorn ezibone ukwanda kwabathengi ngexesha lobhubhani. kwixabiso labo eliphezulu kunye nomnqweno wabathengi wokufumana isitokhwe kwaye babe nezixa ezikhulu zamashwamshwam abawathandayo esandleni,” uyongezelela.

Ngokuphathelele ezinye iingqikelelo zika-2021, abathengi baya kuqhubeka nokuchitha ixesha elininzi ekhaya kulo nyaka, njengoko ubhubhane ungekapheli-kwaye ke bachitha ixesha elininzi phambi kweTV, bephethe isitya sepopcorn esandleni.

Ukongeza, njengoko iindawo ezininzi zokusebenzela ziphinda zivulwa kwaye zamkele abasebenzi ababuyileyo, iipopcorn esele zilungele ukutyiwa ezifana ne-Angie's BOOMCHICKAPOP ziya kuqhubeka zisebenza njenge-snack ethandwayo yokusetyenziswa xa uhamba, ukukhuthaza ukukhula okuqhubekayo, utshilo uBoesen.Lilonke, sikholelwa ukuba incasa emnandi, lula, kunye nezibonelelo zemicrowave, ikernel, kunye nepopcorn esele ilungele ukutyiwa, idityaniswa nokuyila kwepakethi kunye nencasa, iya kuqhubeka iqhuba ukukhula kwezi ndidi kwiminyaka ezayo.