Idatha yemarike

I-popcorn esele ilungele ukutyiwa kunye ne-caramel corn segment inikele nge-1.5 yeebhiliyoni zeedola kwi-26.7 yeebhiliyoni zeedola ze-snacks, i-5.0 yeepesenti kwiiveki ze-52 eziphela ngoMeyi 17, nge-IRI, e-Chicago.Zonke iibrendi ezintlanu eziphezulu kwicandelo ziye zakhula enyakeni.I-Smartfood, ishishini likaFrito-Lay, likhokela icandelo.Ngelixa ukuthengisa ngokubanzi kwi-Smartfood kunqabile ipesenti ze-1.5, umgca wayo wokutyikitya ukhule ngeepesenti ze-1.5 ukuya kwi-$ 424.9 yezigidi.Ngokubanzi, i-SkinnyPop, inxalenye yeqela le-Amplify Snack Brands, eliphethwe yi-Hershey Co. brand, yabona ukutsiba okuhle kweemveliso zayo, i-10.1 yeepesenti ukuya kwi-283.3 yezigidi zeedola, kunye ne-core SkinnyPop line accounting ye-229.6 yezigidi zeedola, ukuya kwi-10.2 yezigidi. ipesenti.Umgca wayo we-SkinnyPack one-single wongezelela i-$ 53.7 yezigidi kwiintengiso, i-9.8 ekhulwini.I-Angie's Artisan Treats, ishishini le-Conagra Brands, likhule ngeepesenti ze-3.8 ukuya kwi-131.6 yezigidi zeedola, kunye ne-brand yayo ephambili, i-Angie's BOOMCHICKAPOP, i-5.1 yeepesenti ukuya kwi-131.2 yezigidi zeedola.Iimpawu zeeleyibhile zabucala ezidityanisiweyo kwi-99.0 yezigidi zeedola kwiintengiso, ukuya kwi-9.5 ekhulwini.I-brand ye-Frito-Lay i-Cheetos yangena kwicandelo ekuqaleni kwe-2020 kwaye intshukumo ibe yimpumelelo ephawulekayo, ngokuthengiswa kwe-44.0 yezigidi zeedola nge-17 kaMeyi, nge-IRI nganye.

Uluhlu olupheleleyo lwe-popcorn / i-popcorn oil yabona ukunyuka kweepesenti ze-13.4 ukuya kwi-992.4 yezigidi zeedola kwiintengiso, ngokutsho kwe-IRI-uphuculo olubalulekileyo kunyaka odlulileyo, obone ukuthengiswa kweflethi kwinqanaba.Icandelo le-microwave popcorn libalwe ngobuninzi bolu kukhula oluqhumayo, ukunyuka kweepesenti ze-13.3 ukuya kwi-848.5 yezigidi zeedola kwiintengiso.I-Pop Secret, evela kwi-Campbell Snacks, yayiyi-brand ethengisa kakhulu, i-16.4 yeepesenti kwiintengiso ukuya kwi-169.5 yezigidi zeedola.U-Orville Redenbacher's, umgca we-Conagra Brands, unyuke ngeepesenti ze-11.4 ukuya kwi-154.4 yezigidi zeedola.Ileyibhile yangasese nayo yayinonyaka olungileyo, kunye nokuthengiswa kweepesenti ze-15.8 ukuya kwi-134.5 yezigidi zeedola.Act II ukusuka Conagra Brands umkhondo kakuhle kakhulu, kunye core Act II brand up 32,4 ekhulwini ukuya $75,9 million, kunye Act II Butter Lovers up 21.1 ekhulwini ukuya $75.0 million.Umgca we-Jolly Time Blast O Butter ovela kwi-American Pop Corn Co. ukhule ngeepesenti ze-15.7 ukuya kwi-14.7 yezigidi zeedola, ngelixa umgca we-Jolly Time oyintloko ukhule ngeepesenti ze-4.5 ukuya kwi-$ 12.4 yezigidi.

Ukujonga ngasemva

Kunyaka ophelileyo, i-microwave popcorn subcategory ibithe tyaba emva kweminyaka eliqela yokwehla, ngelixa intengiso ye-RTE popcorn iye yacotha emva kweminyaka emithathu ukuya kwemihlanu "yokukhula okumangalisayo," utshilo uGarrett Smith, umongameli, iNkampani yePop Corn yaseMelika, kwisiXeko saseSioux. , IA.Kodwa nje ukuba i-COVID-19 ibethe, yonke loo nto yatshintsha, utshilo.“Kwicala leziko, intengiso yangena etankini, kuba akukho mntu uya kwimiboniso bhanyabhanya kunye nemidlalo yebhola,” utshilo.Kodwa ukuthengiswa kwee-microwave kunye neepopcorn ezikrwada kwiivenkile ezinkulu kuqhume.Nokuba yeyiphi na imeko ebiqhubeka ngaphambi kwe-15 kaMatshi ayithethi nto kwaphela ngoku. ”

USmith ukholelwa ukuba ukuthengiswa kwee-microwave popcorn kunyuke malunga neepesenti ezingama-50 kwaye iinkozo ezikrwada zinyuke ngeepesenti ezingama-70 ukuya kuma-80 ukusukela ngoko.“Oko kuthetha ukuba uMama ugrumba i-skillet endala okanye i-corn popper eyayiqokelela uthuli kwaye efundisa isizukulwana esitsha sabantwana ukwenza iipopcorn,” utshilo.Ndikufumanisa kukhuthaza kakhulu oko.”

Ipopcorn yeMicrowave ibone ukuqalwa okuncinci ngaphaya kokukhenkceza kwiincasa, wongeza uSmith.Uthi: “Yayibubuthongo nje.“Akukho nto ingako ibisenzeka, emva koko qhuma!Asikwazanga ukuqhubeka.”

I-SkinnyPop iye yabona ukukhula okuqhubekayo kwinqanaba le-multipack njengoko abathengi befuna izisombululo eziphilileyo nezilula zokusela, utsho uLauren Stacy, umphathi we-brand, Amplify Snack Brands, e-Austin, TX, ephethwe yi-Hershey Co. Ukwaphawula ukuqhubeka kokwanda kwazo zombini iincasa kunye neencasa ukuphuma kweemveliso ze-RTE kwiioli ezingezizo eziqhelekileyo.

U-Stacy uthi i-original, itshizi, kunye neepopcorn ezimnandi ziyaqhubeka zibandakanya uninzi lwevolumu yodidi, kodwa ezinye iintlobo zikhula ngokukhawuleza njengoko abathengi benenjongo yokuphepha ukudinwa kwencasa.“Iincasa ezineziqholo nezinencasa ziqhuba olona lwando lukhulu.Ukusuka kwicala lesithako, sibone ukukhula okuvela kusetyenziso lweeoyile ezahlukeneyo, ezinje ngekokonathi kunye neavokhado, njengoko ukuthandwa kokutya kwe-keto kuye kwaqhubela abathengi ukuba bafune amafutha asempilweni.

Iminqweno yabathengi yokhetho lokutya okunempilo iye yabonakala kuMark Zoske, umseki kunye ne-CEO, iSaltWorks, iWoodinville, i-WA.“Kwixesha elidlulileyo, abantu bebefuna iipopcorn ezinebhotolo eyongezelelekileyo efana naleyo bebeyifumana kwindawo yemiboniso bhanyabhanya,” utshilo.Oku kudla ngokuthetha izithako ezenziweyo kunye nenani eliphezulu leekhalori.Kwiminyaka yakutshanje, ngenxa yobukhulu bomthengi oyixhalabeleyo impilo, kunye nenkcubeko ekhulayo 'yokutya', imfuno itshintshele kuzo zonke izithako zendalo kunye neelebhile ezicocekileyo."

Oku kuye kwakhokelela kwi-boom kwi-gourmet popcorn, utshilo uZoske."Namhlanje, unokufumana iindidi zeepopcorn kwishelufu, ukusuka kwi-heirloom popcorn ukuya kwi-flavour emnandi, enesibindi eyenziwe ngeetyuwa ze-gourmet," utsho."Sibona abavelisi abaninzi be-popcorn besebenzisa i-avocado, kunye neoyile yekhokhonathi, kunye netyuwa yolwandle yendalo yonke."

Ndijonge phambili

Ukuqhubela phambili, uSmith ukholelwa ukuba iindlela zeenyanga ezimbalwa ezidlulileyo ziya kuqhubeka kude kube sekupheleni kuka-2020 ubuncinci.Uthi: “Indlela yokuphila yabantu iza kuthotha ngokukhawuleza.“Yonke le nto yenze ukuba abantu bathi nqumama bacinge ngale nto bayenzayo, nokuba mhlawumbi ikhaya asiyondawo imbi kangako.Oko kuya kuba kuhle kwintengiso yeepopcorn. ”Uceba ukuba ukunyuka kweentengiso kunokusukela kwi-20 ukuya kuma-30 ekhulwini ngonyaka.Iipopcorn ziyathuthuzela.

Nokuba iithiyetha kunye nemisitho yezemidlalo ivumela indawo yokuhlala, uSmith uphawula ukuba ukuthengisa kweziko akuyi kuphinda kuvele kwangoko.Uthi: “Andiqondi ukuba abantu baza kungxama babuye."Yonke into iza kuhlala icotha de kubekho isitofu-kwaye mhlawumbi nangaphaya koko."

Kunyaka ozayo, i-SkinnyPop kunye ne-Amplify ilindele ukwanda kwamaxesha onyaka okutya okunetyuwa, okufana neHalloween kunye nexesha leholide, apho u-Stacy akholelwa ukuba i-popcorn inokukhuphisana nelekese.Okwesibini, njengoko abathengi bechitha ixesha elininzi ekhaya, ulindele ukukhula okuqhubekayo kwi-microwave popcorn.Ekugqibeleni, u-Stacy ulindele ukubona ukuqhubeka kwencasa yencasa, ngakumbi kwindawo yokuzonwabisa, njengoko abathengi bezama ukulinganisa phakathi kweminqweno yabo kunye nomnqweno wabo wokutya okunempilo.

Izithako ezihlala zibonelela nge-SkinnyPop ziya kudibaniswa kakuhle neminqweno engcono kuwe ukuya phambili, u-Stacy ukholelwa."Njengesithako esinekhalori ephantsi ngokwemvelo, i-popcorn izuza 'kwi-halo yezempilo' eye yasivumela ukuba sisebenzise iinzuzo ezongezelelweyo zokusebenza, ezifana neprotheni kunye ne-collagen," utsho."Siza kuqhubeka nokutyhala imida yendlela engcono kuwe ukuze sihlangabezane nesidingo esikhulayo sabathengi sokucoceka, okunempilo kunye nokutya okumnandi."

I-Zoske ilindele ukubona ukhetho olwandisiweyo olulungele wena kunye neentlobo ezininzi kwizithako ezisetyenzisiweyo, ukusuka kwigwele lesondlo se-vegan-friendly, i-cheese-flavored popcorn, ukuya kwi-seaweed yokudala i-umami-rich flavour.Uthi i-SaltWorks ibonelela abavelisi abaninzi be-snack ngetyuwa yolwandle ekumgangatho ophezulu kuluhlu lweenkozo, ukuthungwa, kunye neencasa ukuhlangabezana neemfuno zabo ezithile.“Njengoko abathengi befuna iimveliso ezenziwe ngezinto ezicocekileyo, zonke zendalo, abavelisi batshintshela kwityuwa yolwandle.Ngapha koko, abavelisi abaninzi be-popcorn basebenzisa ityuwa yolwandle kuphela kwaye bade bayibeke kwileyibhile yabo. ”

Malunga neminyaka emithathu eyadlulayo, uphawu lweJolly Time lwazisa ipopcorn ye-microwave ecocekileyo, ebizwa ngokuba yiSimply Popped, ibe yimpumelelo kakhulu, utshilo uSmith.Kwaye iJolly Time yayicwangcise ukukhupha incasa entsha kweli hlobo, kodwa isamisiwe.“Siza kuyincamathelisa epokothweni yethu,” utsho."Ukwazisa imveliso entsha xa singakwazi ukuqhubeka nentengiso, njengoko injalo, ayinangqondo."

Ukongezwa kwamva nje kwi-flavour line ye-SkinnyPop ibe yi-SkinnyPop Twist ye-Lime, egcina ukuhambelana kwe-brand malunga nokuqulunqa iimveliso ukuba zikhululeke kwi-GMOs, i-gluten, i-peanuts, i-nut nuts, kunye nezithako ezenziweyo, u-Stacy uthi.I-brand nayo ikhuphe i-SkinnyPop Chips, i-crispy kunye ne-crunchy snacks eyenziwe nge-100 yepesenti yeepopcorn, utsho.Kwakhona, emva kokuba i-Pirate's Booty ifunyenwe yinkampani engumzali uHershey kunyaka ophelileyo, iibrendi zazisa i-SkinnyPop kunye ne-Pirate's Booty Family Snack Pack, utsho.“Zonke iipakethi ezininzi ziza nomxube wePirate's Booty Puffs, kunye neSkinnyPop Original kunye neKetile.

Iincasa ezihamba phambili zinokuba yenye indlela yokubamba ingqalelo yabathengi.I-SaltWorks inikezela ngomgca weTyuwa ye-Fusion, eyenziwe ngesandla ngendlela edibanisa izithako ngokwendalo, kwiincasa ezifana ne-truffle, ipepile yesiporho, ikonofile emnyama, i-vintage merlot, kunye ne-rosemary yaseSpain, uZoske uthi."Ezi tyuwa zisebenza kakuhle kubavelisi bepopcorn bejonge ukugcina uluhlu lwezithako zabo zimfutshane ngelixa benikezela ngencasa ekhethekileyo efunwa ngabathengi."

Izongezo ezitsha kuloluhlu lwetyuwa yolwandle ziquka yonke i-Pacific Blue Micro Flake yendalo kunye ne-Mini Flake, eyenzelwe ukunamathela ekutya okungcono kwaye inike ukunambitheka kwe-saltier ngetyuwa encinci-kwaye akukho khemikhali, uZoske uthi."I-Micro Flake iqulathe iiflakes zetyuwa zaselwandle ezilunge kakhulu ezenzelwe ukuthambisa iipopcorn, zizisa incasa emnandi yetyuwa yolwandle ngekernel nganye," utshilo.

I-SaltWorks iphinde yazisa kwakhona umgca weetyuwa zolwandle ezitshayiweyo zendalo yonke isebenzisa iTekhnoloji yoMsi yePerfect, esebenzisa umthi wokwenyani okhethwe ngesandla kwiprofayili yevumba, iityuwa ezivunwe elwandle, kunye nenkqubo yokuthengisa ebandayo yenkampani.

"Isiphumo sisivumba esicocekileyo, sokwenyani somsi esingenanto yokwenza," utshilo uZoske.“Iincasa zisusela kumsi oqinileyo wehickory ukuya kumsi oswiti oswiti kunye nombi kakhulu we-applewood, ovumela abavelisi kunye nabasebenzisi bokugqibela ukuba bajonge iprofayile yencasa abayifunayo.Iityuwa zethu ezitshayayo zingasetyenziswa zodwa okanye zidityaniswe nezinye iziqholo ukuze ufumane amava amatsha e-popcorn.”

Olwethu uhlobo lwepopcorn luthi: INDIAM
I-INDIAM yethu yePopcorn luphawu oluphezulu kwaye idume kakhulu kwimarike yaseTshayina
Zonke iipopcorn ze-INDIAM azinagluten-free, GMO-free and zero-trans fat

Iinkozo zethu ezingezizo i-GMO zithathwe kwezona fama zibalaseleyo emhlabeni

Siye saqondwa kakhulu ngabathengi bethu baseJAPAN kwaye sele sakhe intsebenziswano ezinzileyo yexesha elide .Baneliseke kakhulu ngepopcorn yethu ye-INDIAM.

IHebei Cici Co.,Ltd

YONZA: Jinzhou Industrial Park, Hebei, iphondo, China

TEL: +86 -311-8511 8880 / 8881

U-Oscar Yu-umphathi weNtengiso

Email: oscaryu@ldxs.com.cn

www.indiampopcorn.com